Hey hey! Today's episode is a beverage industry special. First, we discuss the booming mezcal market & heavy hitters involved (0:22). Next, a convo with Richard Betts (13:20), beverage industry entrepreneur, on mezcal production (16:45), sustainability initiatives he's taken with his mezcal, Sombra (20:22), instituting change as an American (26:37), dining & drinking in Amsterdam (29:43), his wine background (32:01), scratch & sniff books (34:50), distribution (38:23), winemaking vs. mezcal (40:07), & more.