<p>Edelman CEO, Richard Edelman, explains in a fireside chat at PR Asia 2021 why PR agencies and professionals should "fight back hard" against ad agencies and business consultancies. He also talks about the future of PR agencies in the age of the shrinking publisher landscape.</p>

Edelman CEO, Richard Edelman, explains in a fireside chat at PR Asia 2021 why PR agencies and professionals should "fight back hard" against ad agencies and business consultancies. He also talks about the future of PR agencies in the age of the shrinking publisher landscape.

Richard Edelman: Don't surrender to the ad agencies

<p>Marketing Connected is your weekly low-down on the inspiring stories across Southeast Asia's marketing, advertising, and media industry. Visit our website at www.marketing-interactive.com for the latest updates in the marketing and advertising industry.</p>

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Marketing Connected is your weekly low-down on the inspiring stories across Southeast Asia's marketing, advertising, and media industry. Visit our website at www.marketing-interactive.com for the latest updates in the marketing and advertising industry.

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Richard Edelman: Don't surrender to the ad agencies

Richard Edelman: Don't surrender to the ad agencies