My conversation with Rich Feloni. Rich is the founder of RJF Editorial, and the former head of content at Bain Capital Ventures.

Chapters:

• 00:00 Cold open
• 01:40 Rich’s backstory
• 04:26 Going to Fiji to see Tony Robbins

• 9:39 His time at Bain Capital Ventures
• 10:54 Misconceptions about mainstream media
• 14:11 The clash between journalists and founders
• 18:12 Understanding journalistic incentives
• 23:03 Shifting to RJF Editorial
• 28:12 Minimum viable content strategy
• 30:54 Building relationships with newsletter writers
• 36:04 The importance of an owned Audiences
• 37:45 Sustainable content strategies for founders
• 40:16 Common mistakes in content creation
• 44:40 Redefining success metrics in conten
• 46:37 Influences and recommendations