There is so much talk about re-inventing retail; same optimising strategies, lack of innovation, and declining results. Richard proposes that we need new questions, new focus on context not content, how the futures of production and retail meet and where to look for inspiration. Using examples from china, we see marketplace innovation happen and how an emerging operational approach that embeds creative commercial learning can build brand value over time.

Full video: https://youtu.be/0i65LYAwt1c

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