The biggest expense we have in this business is our customer acquisition costs, and one of the smartest things we can do is build funnels that pay for themselves; funnels that convert cold traffic into buyers without losing money. What kind of offers do we need to have in our funnel for them to be self-liquidating? How do we use the New Media Machine to generate attention, and then turn it into a sustainable business? On this episode, I’m joined by professional marketing, technology, & business growth consultant, Richard Mattews, who shares how we can use self-liquidating funnels to sustainably grow our businesses.