It’s the age old saying, people don’t care about you, they care about what you can do for them. It’s the truth. 

And that’s exactly Richard Mawer’s mantra when it comes to agency growth. Put your clients first and you will inevitably win. Build a product that answers their pain points. Talk to them how and when they want to be spoken to. Listen, adapt and improve. 

Richard has been growing agencies longer than some of our team have been alive and he shares how you can too.

Listen to this episode as he shares how to nurture lead from initial interest to client, his tools & tech stack that keeps him organised and how to build trust in the crazy world of partnerships.

We all know that if you hire and promote the right people to deliver a good service, you can grow your business. 

Topics Covered:

00:00 - Richard’s extensive experience in the agency realm 

03:29 - Sponsorship led to unexpected virtual agency development

07:13 - Being remarkable and differentiating attracts bigger money

11:33 - Focus, depth and determination led to success

14:28 - Experience positions and quality attracts interest

17:40 - Identify heroes, serve, engage, and promote.

22:27 - Strategic mindset and specific growth goals approach.

23:38 - Managing clients, converting leads and proposition 

26:11 - Initial call focused on prospect's goals

31:30 - Agencies should prioritise transparency with clients

33:11 - Balancing costs and tools for agency retainers

36:03 - Customised reports provide vital information for teams

40:40 - Stepping back and focusing on high-value work

42:27 - Challenges of retaining staff in a changing work environment

45:42 - Entrepreneur focuses on scaling consultancy business effectively

49:48 - Podcasting, interviewing, live streams - powerful networking tools

52:14 - Tool for success