Richard Nash is the VP of Community and Content atSmall Demons. In this talk he gives anoverview of the commercial response to e-lending and discuss its relation to the library sector.To explore the role of libraries in a digital age, Publit and Axiell has invited five internationally acclaimed experts to a two hour track. The first hour will focus on libraries as a place, elaborating on digitally enhanced buildings, hacker space's and community centres online. The second hour will offer an in-depth analysis of e-lending as a customised service, as opposed to handling physical products.