<a href= "https://www.linkedin.com/in/spence7zero/?originalSubdomain=au"> Richard Spencer</a>, Customer Experience Officer (CXO) at Business Australia, talks to host Mark Jones about the customer experience, the challenges of creating a new brand identity, and how to stay relevant with new storytelling methods. Resources <ul> <li style="font-weight: 400;"><a href= "https://www.businessaustralia.com/">Business Australia</a></li> <li style="font-weight: 400;"><a href= "https://www.businessaustralia.com/resources/podcast">The Company You Keep</a></li> <li style="font-weight: 400;"><a href= "https://www.businessaustralia.com/how-we-help/our-services/coronavirus-business-resources"> Business Australia's Coronavirus Resources</a></li> </ul> You might also like… <ul> <li style="font-weight: 400;"><a href= "https://thecmoshow.filteredmedia.com.au/fiona-le-brocq-on-brand-relevance/"> Fiona Le Brocq on brand relevance</a></li> <li style="font-weight: 400;"><a href= "https://thecmoshow.filteredmedia.com.au/david-breust-on-marketing-membership-organisations/"> David Breust on marketing membership organisations</a></li> <li style="font-weight: 400;"><a href= "https://thecmoshow.filteredmedia.com.au/ric-navarro-on-customer-centric-marketing-strategy/"> Ric Navarro on customer-centric marketing strategy</a></li> </ul>

Richard Spencer, Customer Experience Officer (CXO) at Business Australia, talks to host Mark Jones about the customer experience, the challenges of creating a new brand identity, and how to stay relevant with new storytelling methods. Resources Business Australia The Company You Keep Business Australia's Coronavirus Resources You might also like… Fiona Le Brocq on brand relevance David Breust on marketing membership organisations Ric Navarro on customer-centric marketing strategy

<a href="https://www.linkedin.com/in/spence7zero/?originalSubdomain=au" rel="noopener noreferrer"> Richard Spencer</a>, Customer Experience Officer (CXO) at Business Australia, talks to host Mark Jones about the customer experience, the challenges of creating a new brand identity, and how to stay relevant with new storytelling methods. Resources <ul> <li><a href="https://www.businessaustralia.com/" rel="noopener noreferrer">Business Australia</a></li> <li><a href="https://www.businessaustralia.com/resources/podcast" rel="noopener noreferrer">The Company You Keep</a></li> <li><a href="https://www.businessaustralia.com/how-we-help/our-services/coronavirus-business-resources" rel="noopener noreferrer"> Business Australia's Coronavirus Resources</a></li> </ul> You might also like… <ul> <li><a href="https://thecmoshow.filteredmedia.com.au/fiona-le-brocq-on-brand-relevance/" rel="noopener noreferrer"> Fiona Le Brocq on brand relevance</a></li> <li><a href="https://thecmoshow.filteredmedia.com.au/david-breust-on-marketing-membership-organisations/" rel="noopener noreferrer"> David Breust on marketing membership organisations</a></li> <li><a href="https://thecmoshow.filteredmedia.com.au/ric-navarro-on-customer-centric-marketing-strategy/" rel="noopener noreferrer"> Ric Navarro on customer-centric marketing strategy</a></li> </ul>

Richard Spencer on Business Australia's approach to customer experience

How do the leaders of APAC brands use purpose-driven storytelling to bring their big ideas to life, achieve communications goals, drive better business outcomes, and live out a purpose beyond profit?

The CMO Show is an award-winning marketing podcast, brought to you by ImpactInstitute, in partnership with Adobe.

Each episode features industry insights from a marketing or business leader on strategy, creativity, measurement, evaluation, and more.

*ANZ Winner - 2020 CMS Asia Award for 'Best Use of Audio Content'
*National Winner - 2019 Australian Marketing Institute Award for 'Marketing Excellence in Content Marketing'
*National Winner - 2019 Mumbrella NeXt Award for 'Content Marketer' (Executive Producer Charlotte Goodwin)
*National Finalist - 2019 Australian Podcast Awards

Founded in 2015, The CMO Show podcast is hosted by chief storyteller, speaker and author, Mark Jones. Mark is the Chief Storyteller at ImpactInstitute, and has more than 20 years' experience in professional storytelling as a journalist, editor, publisher and speaker, working with iconic brands including Coca-Cola, Microsoft, Google, Telstra, Adobe and Fairfax.

ImpactInstitute is an impact advisory firm offering offer purpose-driven advisory, storytelling and events services to help commercial and social sector organisations across Australia create measurable impact with stories that matter.

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How do the leaders of APAC brands use purpose-driven storytelling to bring their big ideas to life, achieve communications goals, drive better business outcomes, and live out a purpose beyond profit? The CMO Show is an award-winning marketing podcast, brought to you by ImpactInstitute, in partnership with Adobe. Each episode features industry insights from a marketing or business leader on strategy, creativity, measurement, evaluation, and more. *ANZ Winner - 2020 CMS Asia Award for 'Best Use of Audio Content' *National Winner - 2019 Australian Marketing Institute Award for 'Marketing Excellence in Content Marketing' *National Winner - 2019 Mumbrella NeXt Award for 'Content Marketer' (Executive Producer Charlotte Goodwin) *National Finalist - 2019 Australian Podcast Awards Founded in 2015, The CMO Show podcast is hosted by chief storyteller, speaker and author, Mark Jones. Mark is the Chief Storyteller at ImpactInstitute, and has more than 20 years' experience in professional storytelling as a journalist, editor, publisher and speaker, working with iconic brands including Coca-Cola, Microsoft, Google, Telstra, Adobe and Fairfax. ImpactInstitute is an impact advisory firm offering offer purpose-driven advisory, storytelling and events services to help commercial and social sector organisations across Australia create measurable impact with stories that matter.

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Richard Spencer on Business Australia's approach to customer experience

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