<p>Data privacy and control has become one of the fastest growing hot buttons in today's marketplace. What would it look like if you actually owned the rights to your personal data to decide when, where, and how it is being used? Etwaru and his team have elevated the issue to one of a basic human right, one that puts the power and monetization back in our own pockets.</p>

Data privacy and control has become one of the fastest growing hot buttons in today's marketplace. What would it look like if you actually owned the rights to your personal data to decide when, where, and how it is being used? Etwaru and his team have elevated the issue to one of a basic human right, one that puts the power and monetization back in our own pockets.

Richie Etwaru: The Business Of Your Data

At the Business Innovation Factory, we help leaders design and test transformational business models. We do this for businesses and in complex social systems such as healthcare, education, and government. Our approach is human-centered — we seek to understand the jobs customers need done, and use this insight to design new experiences that will better serve them. We experiment in the real world, and rely on storytelling to engage others in the process.

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Richie Etwaru: The Business Of Your Data

Richie Etwaru: The Business Of Your Data