Rick Jones is “Head Captain” and CEO of FishBait Marketing, a college sport sponsorship and event-marketing consultancy, as well as a partner in Nashville-based R&R Bait & Tackle, where he sells sponsorships for multiple high-profile country music clients. He is also a partner in Sponsor Smarter, a Charleston based sponsorship sales and activation agency and recently launched FishBaitBiz.com, an online resource to help small business owners become more successful and profitable.

Rick is a leading expert on, marketing communications and marketing segments, corporate sponsorship and event marketing, sales techniques, team building, small business consulting, and tourism and travel. Over the course of his pioneering career, Rick has worked with many of the world’s leading corporations on the development and implementation of sports and entertainment programs, including World Cup Soccer, The Olympic Games, the NCAA Basketball Tournament and countless others.

In October 2016, Rick published his first book, ANALOG ADVICE IN A DIGITAL WORLD: A BABY BOOMER’S WORDS OF WISDOM FOR THE MILLENNIAL GENERATION.

It was our privilege to welcome Rick Jones to the studio. I think you will enjoy his insights on the sports marketing landscape and overall approach to life!