A common sports injury left Rick McMullen incapacitated. His search for recovery led to the founding of Alleviate, a platform for physical therapy that is finding a lot of satisfied users. Thanks to Bryanne Leeming for introducing Rick to me.

• · Sal Daher Explains Why He Came Off the Sidelines to Invest in Alleviate
• · Rick McMullen, Co-Founder of Alleviate, Has the Ideal Background to Build Such a Company
• · Investing from a Self-Directed IRA Is High-Burden
• · The Problem Alleviate Is Solving
• · People Often Quit Before Physical Therapy Begins to Work
• · College Athletes Have a Lot of Support; When They Graduate There's Nobody to Advise them on Recovering from Injuries
• · Alleviate Aims to Fill the Gap in the Delivery of Physical Therapy in the US
• · "With all of these conditions, you've got to do the work [to get better]."
• · Atomic Habits by James Clear
• · Alleviate Is Getting Traction
• · Alleviate's Revenue Is Cash-Flow Positive
• · Product Returns Are Learning Opportunities
• · Clayton Christensen's The Innovator's Dilemma
• · "...the specific subset of musculoskeletal pathologies that we serve. You can call it a niche, but it's like a $10 billion niche."
• · Rick McMullen's Journey to Founding a Startup
• · "...this central idea that the golden rule is the most economically rational thing."
• · Why Rick McMullen Is Focused on Capital Efficiency
• · Parting Thought from Rick McMullen

Topics: product, management, discovering entrepreneurship

Title: Physical Therapy That Works