Rick O'Neill is a highly accomplished digital marketing consultant in the medical aesthetics and pharma sectors. With over 20 years of experience, he is the founder of LTF digital agency working with dozens of owners of aesthetic clinics to maximise their online presence and marketing strategies. In this episode, Rick shares where the highest Return on Advertising Spend is today, emphasising how crucial is it to invest in Google Local as well as leverage the many AI tools available to bring in more clients, retain your base and stand out from competition.

In this episode, we explore key topics such as:

• The importance of investing in Google Local. People using it are searching with intent and they’re ready to act.
• The good & bad of IG: great for advertising because of the data on demographics & engaging with your current customers; but watch-out for investing too much due to messy algorithm
• The key criteria and great tools for measuring digital activities
• The dangers of prioritising being a KOL or trainer vs building your practice as an injector
• Maximise AI to create content to stay ahead of the curve
• Staying disciplined and practising resilience to achieve your “black belt”

If you enjoy listening to AESTHETICS & BIZ, please support us by rating and reviewing us.Pre-order Rick’s book “Black Belt of Digital Marketing”: https://blackbeltdigital.com/ 

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