SEO in 2026 looks nothing like it did even two years ago. With 61% of internet traffic now coming from bots and AI tools instead of humans, the rules have changed.

In this episode, Peter Pilarski and Rick Alvarez break down what's actually working right now. You'll find out why your number one Google ranking might mean nothing to ChatGPT or Claude, why content pillars beat keyword stuffing, and why businesses obsessing over perfect design are missing the point entirely.

We cover the fundamentals that haven't changed (user experience, answering questions), what you need to start doing differently (Q&A sections on every page, building real PR instead of chasing shortcuts), and the biggest mistake holding businesses back from getting found online.

If you're a business owner, marketing director, or anyone trying to figure out how to show up in search results in 2026, this episode cuts through the noise and gives you what you actually need to know.