Rich Richey has been in the industry since 2002. As the Owner of the Independent Training Spot, he's gone on to start ReCOVER in 2018, the first of its kind in NYC dedicated strictly to recovery using a variety of modalities. Rick discusses the challenges (and advantages!) of not being first to market, lessons learned from advertising in health clubs and how that carries over to ReCOVER, the importance of using surveys on a regular basis, what they would do differently if had to start up again, and more!