We called it—when this segment first ran late last year, Rick & Rick predicted a rise in the number of marketers using ASMR, or Autonomous Sensory Meridian Response, for better or for worse (you'll understand why when you listen).

Since that episode, Renault launched a 15-minute ASMR video. Newegg used ASMR in an April Fool's Day prank. Applebees created an hour-long ASMR video experience. Even Harley-Davidson has gotten in on the act.

Here's your chance to hear our full segment on ASMR from the Rick & Rick archive. You may even understand why China banned ASMR videos this past summer.