AI search has changed how clients find lawyers online, and most law firm websites are still built for a Google that no longer exists. In this episode, you’ll learn how to adapt from old-school SEO to answer engine optimization, leverage video, and repurpose content so even small firms can compete with the biggest players.

That’s all for today! Big thanks to Rick Rivero for sharing his insights on how law firms can adapt to the fast-moving world of digital marketing and AEO. If you want to dive deeper into the strategies Rick discussed, check out the services at Connections Marketing—a resource he credits with helping small and medium-sized businesses build comprehensive digital strategies that thrive online.

If you enjoyed this episode, don’t forget to subscribe, leave a review, and share it with a fellow attorney who is looking to grow their practice with more confidence and intentionality. Thanks for listening, and we’ll catch you next time!

About Rick Rivero: Rick Rivero started Connections Marketing in 2009 with the goal of developing an agency that could execute truly integrated marketing solutions for small and medium-sized businesses. He saw clients juggling multiple agencies to handle different marketing tasks and felt there was a need for a full-service agency that could do it all – and do it well. He was successful in his mission. Connections Marketing now works with over 100 clients in 25 states, managing all of their marketing needs under one roof.

Connect with Rick Rivero:

Website: https://connectionsmarketing.com/

Connect with Ron Bockstahler:

Email: [email protected]

LinkedIn: https://www.linkedin.com/in/ronbockstahler/

Company website: https://amatacorp.com/

“Don't Lose Your Balance” book: https://www.amazon.com/Dont-Lose-Your-Balance-Business/dp/1964046467

Connect with Rebecca Bockstahler:

LinkedIn: https://www.linkedin.com/in/rebecca-bockstahler-aa786b2a6/

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