Most people have their passion, then their work. But Rick Wittenbraker’s unconventional journey in marketing has led him to positions that have seamlessly combined the two. His marketing genius paired with his passion for the outdoors has been the secret weapon for companies like YETI Coolers, uShip, and currently, Howler Brothers. Listen in as one of the coolest CMO’s around gives insight into what makes Howler Brothers unique and successful in a flooded market.