Rickey West of Fyffe, Alabama, is known nationally for the quality American Bucking Bulls he and his family breed. He also spent a year traveling the country as director of operations for the Professional Bull Riders (PBR), the largest bull riding league in the world. In this conversation with Fred Hunter, you'll also learn that West has a passion for his community — especially for working with special needs children through a local rodeo event he and his family host.