South Loop Strength & Conditioning Podcast

Ricky Hirsch: The Jerky King of Chicago


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You’d think that having the most successful food-based Kickstarter campaign of all time would be a great start.

But, Ricky Hirsch was disappointed in having raised only $57,000. He thought his product was so good that he was going to get millions.

Now, there’s something to be said for staying off of the hedonic treadmill and appreciating what you have. But, there’s also something to be said for hustle, pushing your limitations and boundaries, and getting out into the world and making things happen.

After spending some time in the financial industry and running a mortgage company leading into the economic destruction of 2008, Ricky started Think Jerky after playing around with some other ideas involving hot dogs, pastries, and juice (maybe not all at the same time though…)

What does it take to create a business from nothing? Is it just a great idea and endless hustle? From Ricky’s story, it seems that those things are necessary but insufficient.


Check out the full interview to discover:

  • How to start a business – even after the economy has taken you for a ride
  • How to match your vision with the existing marketplace
  • What work/life balance means to an entrepreneur
  • What challenges you face trying to grow a successful business to scale
  • What daily meditation can do for an ambitious and driven person
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      Check out Ricky and Think Jerky

      Website: Think Jerky

      Facebook: @ThinkJerky
      Instagram: @thinkjerky

      Show Notes

      00:20-Introduction

      4:36- Why Kickstarter?
      5:42- What about your background led to Think Jerky?
      11:15- What was the initial vision for Think Jerky?
      12:58- Low sugar… Why does jerky need sugar?
      14:58- What has your involvement been in food cu

      ...more
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      South Loop Strength & Conditioning PodcastBy South Loop Strength & Conditioning