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You’d think that having the most successful food-based Kickstarter campaign of all time would be a great start.
But, Ricky Hirsch was disappointed in having raised only $57,000. He thought his product was so good that he was going to get millions.
Now, there’s something to be said for staying off of the hedonic treadmill and appreciating what you have. But, there’s also something to be said for hustle, pushing your limitations and boundaries, and getting out into the world and making things happen.
After spending some time in the financial industry and running a mortgage company leading into the economic destruction of 2008, Ricky started Think Jerky after playing around with some other ideas involving hot dogs, pastries, and juice (maybe not all at the same time though…)
What does it take to create a business from nothing? Is it just a great idea and endless hustle? From Ricky’s story, it seems that those things are necessary but insufficient.
Website: Think Jerky
00:20-Introduction
You’d think that having the most successful food-based Kickstarter campaign of all time would be a great start.
But, Ricky Hirsch was disappointed in having raised only $57,000. He thought his product was so good that he was going to get millions.
Now, there’s something to be said for staying off of the hedonic treadmill and appreciating what you have. But, there’s also something to be said for hustle, pushing your limitations and boundaries, and getting out into the world and making things happen.
After spending some time in the financial industry and running a mortgage company leading into the economic destruction of 2008, Ricky started Think Jerky after playing around with some other ideas involving hot dogs, pastries, and juice (maybe not all at the same time though…)
What does it take to create a business from nothing? Is it just a great idea and endless hustle? From Ricky’s story, it seems that those things are necessary but insufficient.
Website: Think Jerky
00:20-Introduction