What do you get when you mix an MBA, a love for snacks, and a lot of trial-and-error zucchini experiments? Veggie Vice. In this episode, we're joined by Riddhima—aka the Chip Queen—founder of the cult-favorite veggie chip brand Veggie Vise. We talk about her career pivot from finance and beauty into the wild world of CPG, how an air fryer in her NYC apartment sparked a viral business, and why TikTok became her unexpected marketing superpower. Plus, we get into what it really takes to build something from the ground up—and yes, we end with a live taste test. Spoiler: broccoli has never been sexier.

Watch the episode on our YouTube

• For more from Riddhima and Veggie Vice
• Follow The Soarce on Instagram and Substack