If times were not challenging enough, Google surprised us all Monday, May 4th, in the afternoon with a core update that since it initiated has shaken the world of law firms and the SEOs behind their strategies alike.

Grace and Liel review what impact Google’s May 2020 Core Update has had on the legal industry in its first week. They talk about where law firms are gaining and losing visibility in relation to directories and how search results are being enhanced to give users more information on the search results page.

In the second part of the episode, Liel shares updated search volumes according to Google’s keyword planner for high intent search terms across multiple practice areas throughout the nation. So whether your Google strategy is paid, organic, or both, this episode proves why continuing to invest in Google is a safe bet. Well, as long as there is not a lot of turbulence in its algorithm.

Resources mentioned in this episode:

• Google’s Core Update Guide
• MOZcast - Google algorithm's volatility tracker
• SEMrush Sensor
• 2021 JUUL Risk PSA Scholarship

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