Paradigm shift offers tsunami of opportunities Before streaming, smartphones, and instant access to everything, there was a seismic shift that changed the world—and Microsoft was at the heart of it. In this episode of Beyond the Blue Badge, hosts Becky Monk and Larry Hryb take us back to the early 1990s, when a handful of visionary Microsoft alumni saw the internet not as a curiosity, but as a revolution in the making. Hear Steven Sinofsky, J Allard, John Ludwig, Patty Stonesifer, and Mike Toutonghi recount the memos, meetings, and moments that sparked Microsoft's internet awakening.