On this episode, host Sima Vasa is joined by Matt Britton, Founder and CEO of Suzy, for an enlightening conversation about the direction the market-research industry is headed and how leaders evolve with it.



Sima and Matt discuss:



- The lagging adoption of new technologies, and how resulting inefficiencies get passed on to the consumer.



- Generational changes that signal a greater willingness to implement digital tools. 



- How failure to evolve is often the result of current leaders’ resistance to change.



- How AI will continue to shape the industry in new ways as technology improves.



- How to maintain research integrity and methodological fundamentals while also allowing space for industry evolution.



Matt’s startup experience demonstrates the delicate balancing act that current industry leaders must perform, avoiding the bleeding edge of innovation without being perceived as falling behind.



Resources



- Suzy



- Infinity Squared



- Infinity Squared - LinkedIn







Thanks for listening to the Data Gurus podcast, brought to you by Infinity Squared. If you enjoyed this episode, please leave a 5-star review to help get the word out about the show, and be sure to subscribe so you never miss another insightful conversation.







#Analytics #MA #Data #Strategy #Innovation #Acquisitions

Riding the Wave of Industry Evolution with Matt Britton at Suzy

Welcome to the the Data Gurus Podcast! The world around us is changing faster than ever before. From automation, artificial intelligence, big data, geo-location to every aspect of how we work and live. This includes DATA. Welcome to Data Gurus Podcast… our mission is to bring you a real life perspective on what’s happening in the data industry and how successful companies and individuals in this niche navigate through the sea of change. Encouraging you to Be Bold, Be Brave and Be Fearless – Let’s navigate the Data Ecosystem together.

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Management & Marketing

Business News

Shopping

On this episode, host Sima Vasa talks with Georgina Nelson, CEO and Founder of TruRating. They delve into the transformative role of consumer feedback in retail and how Georgina’s varied career path contributed to her innovative approach to business.



Key Takeaways:



(01:39) Georgina’s journey from psychology to law.



(03:00) Reliable consumer data is vital.



(04:07) Career twists and following intuition.



(06:46) Greetings in retail boost sales.



(07:26) Integrating feedback with payment terminals.



(09:24) Impact of store greetings on loyalty.



(12:00) Ethical data use and supporting charities.



(14:10) The challenges of tech in traditional retail.



(17:49) TruRating’s growth and scalability.



(19:48) Purpose-driven ethics in business.



Resources Mentioned:



TruRating







Thanks for listening to the Data Gurus podcast, brought to you by Infinity Squared. If you enjoyed this episode, please leave a 5-star review to help get the word out about the show, and be sure to subscribe so you never miss another insightful conversation.







#Analytics #MA #Data #Strategy #Innovation #Acquisitions #MRX #Restech

Unlocking the Secrets of Customer Satisfaction at the Point of Purchase

On this episode, host Sima Vasa welcomes Rick West, Co-Founder and CEO of Field Agent. They delve into Rick’s journey from a significant tenure at Procter & Gamble to establishing Field Agent, a company at the forefront of retail and consumer data innovation. The discussion uncovers how Rick’s strategic use of corporate severance as seed money laid the foundation for Field Agent’s success, the company’s growth through acquisitions and the pivotal role of technology in reshaping retail analytics. Rick’s insights provide a comprehensive look at the evolution of consumer data collection and its impact on retail strategies.



Key Takeaways:



(02:15) Rick West reflects on the leap from Procter & Gamble to entrepreneurship.



(05:40) Insight into FieldAgent’s innovative start and market impact.



(11:20) Rick discusses using severance as seed money for business ventures.



(15:30) Expansion of FieldAgent through strategic acquisitions and technology.



(20:45) The crucial role of consumer engagement in data collection.



(25:50) Adaptation of retail to technological advancements and consumer expectations.



(30:10) The importance of mobile tech in enhancing retail experiences.



(33:25) Rick emphasizes the value of real-time data in retail decision-making.



(35:40) Looking ahead: The future of retail analytics and consumer data.



Resources Mentioned:



Field Agent



Procter & Gamble







Thanks for listening to the Data Gurus podcast, brought to you by Infinity Squared. If you enjoyed this episode, please leave a 5-star review to help get the word out about the show, and be sure to subscribe so you never miss another insightful conversation.







#Analytics #MA #Data #Strategy #Innovation #Acquisitions #MRX #restech

Behind the Success of Field Agent with Co-Founder Rick West

On this episode, host Sima Vasa sits down with Chris Havemann, CEO of RealityMine, to explore the evolution of data collection and its impact on market research. Chris shares experiences gained from his journey in the insights industry, highlighting the shift from survey data to behavioral data collection.



Key Takeaways:



(01:18) The beginnings of Chris Havemann’s entrepreneurial journey.



(02:12) Chris transitioned from a corporate career to starting his own business and pivoted from the mobile channel to Research Now.



(03:09) The growth and success of Research Now and Chris’s personal break before joining RealityMine.



(08:27) RealityMine’s focus is on revealing real-life behaviors through passive metering technology.



(10:04) The significant role mobile device usage plays in understanding consumer behavior.



(14:05) Discussion on the insights industry’s approach to respondent experience and the potential for AI to transform data analysis.



(17:25) RealityMine appoints a chief AI officer and the impact of AI on the insights industry.



(21:04) Scenario planning for the future use of AI and synthetic data in market research.



(23:01) Chris Havemann’s perspective on the future of advertising and the concentration of media power.







Resources Mentioned:



RealityMine Website



Research Now Website







Thanks for listening to the Data Gurus podcast, brought to you by Infinity Squared. If you enjoyed this episode, please leave a 5-star review to help get the word out about the show, and be sure to subscribe so you never miss another insightful conversation.



#Analytics #MA #Data #Strategy #Innovation #Acquisitions #MRX #Restech

Leading Through Innovation and Insight with Chris Havemann of RealityMine

On this episode of Data Gurus, Sima Vasa and Patrick Comer, Co-Founders of restecher, delve into the intricacies of the Restech industry. They discuss how it’s reshaping market research, integrating new technologies and influencing business strategies. Their conversation highlights the impact of the Restech landscape on traditional research methods and the emerging role of AI in decision-making processes, offering a unique perspective on the intersection of technology and market insights.



Key Takeaways:



(01:24) Highlighting the growing importance of Restech in market research.



(02:14) Recent developments in mergers, acquisitions and funding in the Restech arena.



(03:05) Restech has played a significant role in redefining the market research industry.



(06:09) Company roles and identities within the Restech space continue to evolve.



(07:59) Reinforcing the value of traditional market research in the face of technological advancements.



(10:01) AI exhibits potential — but also challenges — in market research and insights generation.



(12:37) What impact has AI had on brand and research agency relationships?



(14:26) How veteran research agencies can adapt and utilize historical data in the AI age.



(17:33) Continuous technological advancements and their implications in market research.



(19:13) Precise decision-making is critical in an AI-influenced research environment.







Resources Mentioned:



Restech Landscape



Restech Website







Post your thoughts, using hashtag #restech.



Thanks for listening to the Data Gurus podcast, brought to you by Infinity Squared. If you enjoyed this episode, please leave a 5-star review to help get the word out about the show, and be sure to subscribe so you never miss another insightful conversation.



#Analytics #MA #Data #Strategy #Innovation #Acquisitions #MRX #restech

Restech with Patrick Comer and Sima Vasa

On this episode, host Sima Vasa sits down with Arman Eshraghi, CEO and Founder of Qrvey, for an in-depth conversation about revolutionizing data analytics through seamless integration of collection, analysis and automation processes. Arman unveils the unique capabilities of Qrvey, highlighting its role in enhancing SaaS applications with advanced embedded business analytics.



Key Takeaways:



(01:15) Sima Vasa introduces Qrvey’s transformative role in data analytics.



(05:20) The pivotal role embedded analytics plays in SaaS application insights.



(10:30) The advantages of Qrvey’s OEM model for external analytics.



(15:45) Overcoming in-house development challenges with Qrvey.



(20:55) Tailoring analytics solutions to industry-specific needs.



(25:40) Analytics as a strategic tool in SaaS decision-making.



(30:50) Success stories from businesses that have adopted Qrvey.



(35:30) Qrvey’s vision for the future of data analytics.



Resources Mentioned:



Qrvey







Thanks for listening to the Data Gurus podcast, brought to you by Infinity Squared. If you enjoyed this episode, please leave a 5-star review to help get the word out about the show, and be sure to subscribe so you never miss another insightful conversation.







#Analytics #MA #Data #Strategy #Innovation #Acquisitions #MRX

Riding the Wave of Industry Evolution with Matt Britton at Suzy

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