We wrap up our time at Overland Expo west in Episode 12. We sit down with Richard Cropley, owner, and founder of Rhino Rack. We have a great conversation about how Richard got into the rack business and how that business grew in Australia. Bringing Rhino Rack to the American market had its own set of challenges, least of which was timing. This is a great story about a company that develops products for our adventures and really puts faces behind what most of us know as a rack brand.
We then get to sit down with Tony Leix, head of US operations. Tony walks us through what the US market means to Rhino Rack, what they’ve learned and where they’re going. We also talk about Tony’s history in the business that goes back further than you might think! Tune in!