Singapore’s pet market is booming, but behind the wagging tails and adorable puppy pics, there’s a deeper conversation happening about ethics, transparency, and health.

PupUp is a startup looking to tackle the often murky world of puppy sourcing with heart, tech, and a strong sense of responsibility.

PupUp connects families directly with ethical breeders abroad, ensuring transparency, strict health standards, and a full support system that lasts long after the puppy arrives.

On The Right Business, Hongbin Jeong speaks with Megan Tan, CEO and Founder, PupUp to find out more. 

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