Meet the co-owner of Right Proper Brewing Company, Thor Cheston. He engages in deep conversation about his journey from a liberal arts graduate to a successful entrepreneur in the craft beer industry. As well as discussing the challenges faced in the competitive market, the importance of adapting business strategies, and the implementation of radical transparency through open book management. The conversation highlights the significance of understanding customer needs, financial literacy, and effective leadership in achieving business success.

• Thor Cheston is currently reading Andreas Widmer's book The Art of Principled Entrepreneurship: Creating Enduring Value.
• He's also reading Good Profit: How Creating Value for Others Built One of the World's Most Successful Companies. And Saved in Hope: Spe Salvi: Pope Benedict XVI.
• He is a big fan of the book The Great Game of Business, Expanded and Updated: The Only Sensible Way to Run a Company.
• You can learn more about Thor Cheston and his wonderful brewery at Right Proper Brewing Company.
• Visit the Brew Pub at Shaw — Right Proper Brewing Company.
• Thor mentions "EBITDA" earnings: Earnings Before Taxes, Depreciation, and Amortization.
• Register for the Family Business Consortium at familybusinessconsortium.org.
• Find out more about entrepreneurship at The Busch School of Business by visiting cioccacenter