In this episode, host Al Keck sits down with Riki Hooker, General Manager of Global E-Commerce Experts (GEE), to discuss the challenges and opportunities of expanding your e-commerce business beyond the UK in a post-Brexit world.

Key Topics Discussed:

• Why targeted and structured planning is crucial before entering new international markets.
• The importance of compliance, including tax, VAT, and product regulations.
• Choosing the right initial markets: Europe vs. North America—considering language, culture, and logistics.
• Common pitfalls, such as starting to export before having a strategic plan.
• The value of analyzing your product range through the 80-20 rule to identify high-potential goods for specific markets.
• Strategic warehouse locations in Europe, with a focus on the Netherlands as a major hub for Brexit-related advantages.
• Nativization of your e-commerce site: language, currency, payment methods, and cultural considerations for higher conversion.
• The significance of managing customer service across time zones to maximise sales and satisfaction.
• Leveraging third-party logistics providers to ensure seamless delivery and return processes for your international customers.

This episode was recorded in April 2022.

Useful Links: 

• Find out more about Infinity Nation 
• Follow Infinity Nation on LinkedIn: Infinity Nation LinkedIn
• Follow Infinity Nation on Instagram: Infinity Nation Instagram
• Riki on LinkedIn: https://www.linkedin.com/in/rikihooker/

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