On today's episode of the Mastering Retention podcast, Riley Andersen, Co-Founder and CEO of Umami Games, joins Tom to talk all about hyper-casual games! Umami Games is a hyper-casual games startup in Copenhagen, Denmark. Riley always been a passionate gamer but found her light with hyper-casual games.

Topics from today:

• How being a social media manager shaped her way of thinking now
• How she started Umani Games
• What are hyper hyper-casual games?
• Who is the target audience for hyper-casual games?
• Steps to go from idea to reality in hyper-casual games
• CPI in hyper-casual games
• Monetizing your game
• One retention tip for hyper-casual games
• Finding the right people for your company