Series 1: Episode 3 Blackberry was an executive aspirational brand that was the game changer for mobile email. Many would say their messaging functionality is still superior, the build quality is reliable and carriers prefer its efficient network model, making Blackberry the logical choice. What has happened, what's happening, and why is their market share dropping? Subscribe via      Tim Deluca-Smith, VP Marketing at WDS, hosts episode 3 with guests Nick Gyles, CTO at WDS, Howard Jones, Account Director at CCgroup, Paul Nolan, Associate Director & Head of Telecoms at CCgroup. Show Notes What has happened?The Blackberry ClichéMarket shareBrand association - Teens & EnterpriseB.Y.O. Surely Blackberry is the logical choice?Outage, Reliability & USPMobile email - is BBM still better?Security - traffic inspections and privacy Bringing RIM products to marketPlaybook is a slick device What would get you to drop your current device?  BB10 & widgetsLicensing to other OEMs Future propositionsAre they an acquisition target? Direct Download Episode to MP3