After years of circling the CCaaS space, RingCentral is carving out a position with RingCX, a platform aimed at simplifying contact center deployments without cutting core capabilities. In this CX Today interview, Andy Watson, Senior Product Marketing Manager at RingCentral, discusses:

• The Fast Growth of RingCX - Initially aimed at smaller teams, RingCX now serves 1,000+ businesses, many with 1,000+ seats. Watson shares insights on where it's gaining traction and how customers are reacting.
•  AI-Powered Quality Management & Interaction Analytics - RingSense is at the heart of RingCX’s AI strategy. Watson explains how tools like AI Quality Management and Interaction Analytics are helping organizations move beyond manual scoring and flawed survey data.
• A “Right-Sized” Contact Center Alternative - Watson walks through how RingCX is designed for teams that don’t fit the mold of traditional contact centers, and why simplicity, speed of deployment, and extensibility are key differentiators.
• What's New from CCW 2025 - At CCW Las Vegas, RingCentral added new capabilities like Agent Assist and opened up beta access to Interaction Analytics. Watson breaks down how these updates are being used in real-world environments.