They have service in their Company name and that is because they have service in their hearts. The best entrepreneurs have a connection with their product far greater than profit. BW Barkley & Robert Feeney created their business out of a mutual desire to improve human behavior. Changing behavior for the better is a very difficult thing to do. And these characters took what they learned from years in Hollywood about story telling and people and built Ringorang to give us all a chance to improve how our stories (our real lives) turn out.