In this episode Jason and Nina discuss Soul Cycle's beginnings, and how Soul Cycle became a mainstream fitness movement. They dive into the process of identifying and learning from customers, as well as what it takes to build a successful brand.

References:

Podcast:

Guy Raz; How I Built This "Soul Cycle: Julie Rice and Elizabeth Cutler"

https://www.npr.org/2018/12/21/679320471/soulcycle-julie-rice-elizabeth-cutler

Article:

Scaling Your Startup...with Soul

https://www.startups.com/library/founder-stories/julie-rice-elizabeth-cutler

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Music: Erik Lund- Tokyo Sunset (Vlog No Copyright Music. Music promoted by Blog No Copyright Music. Video Link: https://www.youtu.be/-jpnNRB5eTU (https://www.youtu.be/-jpnNRB5eTU)

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