Customer service research is a cost-effective way to drive up sales at ever increasing prices. It’s also a remarkable tool for taking out risks in new product development.And, as a bonus you get customer needs spelt out in customer language. What a treasure trove for executives.

But after early decent yields, they are disappointed when the tree stops producing fruit.

Naturally, they blame the tree. But they’d be wrong.

They don’t understand Pavlov and Pink Floyd—-but you can. Listen to this episode of Riot Point Radio