Podcast advertising is in a weird phase. We’re caught between our ideals and our reality; the technical capabilities of the space and the business decisions of the company. That confusion is starting to cost us trust.<ul>
<li>Written by Bryan Barletta</li>
<li>Edited by Tom Webster</li>
<li>Assembled with <a href="https://www.spooler.fm/" target="_blank" rel="noreferrer noopener">Spooler.fm</a>
</li>
<li>Hosted by ART19</li>
</ul>Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit <a href="https://soundsprofitable.com/" target="_blank" rel="noreferrer noopener">soundsprofitable.com</a>.

Podcast advertising is in a weird phase. We’re caught between our ideals and our reality; the technical capabilities of the space and the business decisions of the company. That confusion is starting to cost us trust. Written by Bryan Barletta Edited by Tom Webster Assembled with Spooler.fm Hosted by ART19 Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.

Podcast advertising is in a weird phase. We’re caught between our ideals and our reality; the technical capabilities of the space and the business decisions of the company. That confusion is starting to cost us trust.<ul>
<li>Written by Bryan Barletta</li>
<li>Edited by Tom Webster</li>
<li>Assembled with <a href="https://www.spooler.fm/" rel="noopener noreferrer">Spooler.fm</a>
</li>
<li>Hosted by ART19</li>
</ul>Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit <a href="https://soundsprofitable.com/" rel="noopener noreferrer">soundsprofitable.com</a>.

RIP Baked-In Ads

The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.

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