Charli XCX declared Brat is officially over at Coachella 2025…

In this episode, I unpack the rise of the Brat Girl Summer movement. From club chaos and lime green iconography to unmatched cultural influence and viral marketing, I explore why Brat was more than just an album, it was a whole lifestyle.

We’re talking:

• Why no one will ever replicate what Charli did with Brat
• The cultural shift away from clean-girl aesthetics
• The marketing genius behind the Brat rollout
• Whether Charli’s chaotic era crossed a line, or gave us exactly what we needed

So light a cig, cry in the club, and let’s mourn this era in true Brat style 💚

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Spotify: Aideen Byrne (aideenbobaydeen)

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