Did you know that 64% of B2B buyers say all vendor marketing content sounds the same?

If your messaging sounds like your competitors, you may already be invisible. In this episode, we unpack how to build a true differentiator in your marketing—one that not only sounds good but sparks actual word-of-mouth buzz.

Jody Bagno-Dill shares lessons learned over two decades in branding, consulting, and marketing—from turning coffee mugs into storytelling tools, to helping real estate agents own their unique angle. You'll hear about a wildly successful ad campaign targeted at women buyers, and why a simple act like sewing a hem for a dry cleaning customer could lead to raving reviews.

Key Highlights:

• Why “Results, Integrity, Professionalism” is RIP marketing
• A powerful exercise to test if your brand voice is truly unique
• How to make vague words like “best-in-class” disappear from your copy
• The four criteria of a remarkable differentiator
• Real-life marketing wins
• How to turn customer love into a full-blown word-of-mouth strategy

Resources Mentioned:

• Talk Triggers by Jay Baer & Daniel Lemin
• Building a StoryBrand by Donald Miller
• Jazz Business Consulting: jazzbc.com

Want help uncovering what makes your brand unforgettable? Contact us at [email protected]