Welcome back to The Circle Sessions, the podcast where we explore all things related to content creation and the exciting world of podcasts. I'm your host, Brett Johnson, and today we have Don The Idea Guy as we dive into some fascinating topics that have been making headlines lately.

In this episode, we'll be discussing the recent news surrounding the potential of Joe Rogan's departure from Spotify and the implications it may have for the future of podcasting. What does this mean for Joe Rogan and his massive audience? And how does it tie into the broader conversation about exclusivity in podcasting? We'll explore different possibilities and the potential impact on the industry.

But before we jump into that, Don The Idea Guy shares some invaluable insights on the importance of keeping core fans excited and engaged when promoting a show or content. Drawing examples from the world of superhero movies and the divided opinions of fans, we'll discuss how creating podcast-only episodes with the same actors could be a valuable strategy.

Promotion is a key aspect of any content creator's journey, and we'll dive deep into our personal experiences with discovering new podcasts and promoting our own work. From the missed opportunity of not making The Flash a prequel to something else to the recent release of a podcast-style show on HBO Max, we'll examine the power of effective promotion and the potential of podcast series as prequels to movies or TV shows.

Plus, we'll share intriguing data on the growing trend of listening to audio on TV devices and the role of different platforms in the podcasting landscape.

https://www.insideaudiomarketing.com/post/why-turn-on-the-tv-i-want-to-listen-to-something-is-no-longer-a-strange-thing-to-say

https://www.theverge.com/2023/4/25/23697866/spotify-overpay-fears-podcasts-siriusxm-own-renewal-tom-brady

https://www.headliner.app/blog/2023/09/07/behind-the-mic-from-prep-to-podcast-promotion

Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.

Have a question or an idea for one of our episodes? Send us an email at [email protected].

The Circle of Experts are:

Yasmine Robles from Rebel Marketing

Tonnisha English-Amamoo of TJE Communications

Don The Idea Guy

Brett Johnson, My Podcast Guy®, from Circle 270 Media® Podcast Consultants

MEET DON THE IDEA GUY!

Possessing creative powers beyond those of mere mortals, DON THE IDEA GUY rescues those in need of innovative ideas through his brainstorming sessions, articles, and websites.

DTIG (DEE-tigg) has been featured in Small Business News, interviewed by the New York Times, quoted in Fast Company magazine, and served as the first president of the International Idea Trade Association.

Don is a proud member of the BzzAgent community, and is featured in BzzAgent.com founder Dave Balter’s book “Grapevine: The New Art of Word-of-Mouth Marketing.”

His Innovation Channel on the Duct Tape Marketing Blog has been recognized as a Forbes Favorite.

Don is the author of the book “100-WHATS of CREATIVITY“, one-hundred ‘what if?’ questions to spur your creativity, unmuck your mind, and break through your mental blocks and has written dozens of articles and hundreds of blog postings on the subject of increasing innovation and adding creativity to your personal and professional life.

Music from #Uppbeat (free for Creators!):

https://uppbeat.io/t/abbynoise/face-game

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Copyright 2025 Brett Johnson, My Podcast Guy™

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