Welcome to another episode of The Circle Sessions, where we dive into the latest podcast headlines with The Circle Of Experts.

We're discussing these intriguing news stories that have been making waves in the podcasting world.

First up, we explore Spotify's plans to clone podcasters' voices using AI technology. This innovative approach aims to translate podcasts into different languages while maintaining the authenticity of the original host. We discuss the potential benefits and concerns surrounding this development.

Google is killing off Google Podcasts for listeners as well as podcasters in favor of new support for podcasts on YouTube Music.

UPDATE:

• There have been two sets of research into consumer attitudes into podcasts on YouTube: Amplifi Media and Coleman Insights presented The New Rules of Podcasting on YouTube at Podcast Movement, and will be guests on the Podnews Weekly Review ▸ tomorrow to talk through the study; and Tom Webster has also written about the benefit of YouTube as a place to promote a podcast.
• One issue for some podcasters is the requirement for shows on YouTube to be ad-free (scroll down to “Best Practices”). Host-read sponsorships are OK, but injection of programmatic ads, or 30-second spots, are not. We understand that means some podcast hosts will have to build a workaround to support this policy, by not supplying ads to episodes requested by YouTube’s RSS ingestion tool.

Next, we tackle the topic of AM/FM radio as a promotional vehicle for podcasts. The recent launch of an all-podcast format by Beasley Media Group raises questions about the effectiveness of radio in promoting podcasts. We examine the strategy of streaming podcast episodes on radio stations and share our thoughts on whether this approach will resonate with listeners.

Sponsor Brew - ProductHunt featured a tool that helps track sponsors of YouTube content:

Join us as we dissect these headlines and more, and provide our unique insights into the evolving podcasting landscape.

MEET DON THE IDEA GUY!

Possessing creative powers beyond those of mere mortals, DON THE IDEA GUY rescues those in need of innovative ideas through his brainstorming sessions, articles, and websites.

DTIG (DEE-tigg) has been featured in Small Business News, interviewed by the New York Times, quoted in Fast Company magazine, and served as the first president of the International Idea Trade Association.

Don is a proud member of the BzzAgent community, and is featured in BzzAgent.com founder Dave Balter’s book “Grapevine: The New Art of Word-of-Mouth Marketing.”

His Innovation Channel on the Duct Tape Marketing Blog has been recognized as a Forbes Favorite.

Don is the author of the book “100-WHATS of CREATIVITY“, one-hundred ‘what if?’ questions to spur your creativity, unmuck your mind, and break through your mental blocks and has written dozens of articles and hundreds of blog postings on the subject of increasing innovation and adding creativity to your personal and professional life.

You are invited to explore additional innovative possibilities by choosing one of your favorite ideas from this (or any) Five Buck Brainstorms and purchasing a more in-depth custom idea generation session from Don The Idea Guy on that (or any other) subject. Visit the Brainstorm page on the Don The Idea Guy website for more details.

Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.

Have a question or an idea for one of our episodes? Send us an email at [email protected].

The Circle of Experts are:

Yasmine Robles from Rebel Marketing

Tonnisha English-Amamoo of TJE Communications

Don The Idea Guy

Brett Johnson, My Podcast Guy®, from Circle 270 Media® Podcast Consultants

Copyright 2025 Brett Johnson, My Podcast Guy™