Ripple Effect

In this episode of Ripple Effect, host Megan Coyle and guest Vibhor Kapoor, CEO of AdRoll, sit down to discuss how artificial intelligence is rewriting the rules of digital marketing. From the shift in consumer discovery to the evolution of measurement, CTV, and AI agent workflows, this conversation offers a deep dive into the intersection of modern technology and marketing fundamentals.

Tune in to hear more on:

• AI and Discovery as a Lottery: AI agents like ChatGPT and Claude have broken down the traditional linear marketing funnel (awareness, research, consideration, conversion). Product discovery has transitioned from deterministic search to probabilistic outcomes, effectively turning discovery into a lottery.
• Moving Beyond Activity Metrics: With organic web traffic and click-based searches dropping, marketers must pair traditional activity metrics (clicks, impressions) with outcome-driven impact metrics (brand lift, pipeline acceleration, deal size, and customer lifetime value).
• AI as an "Operating Layer": Beyond just serving as an engagement tool for creators, AI is becoming an infrastructure operating layer that can seamlessly handle backroom troubleshooting, such as programmatic campaign optimization through Model Context Protocol (MCP) integrations with supply-side partners like Pubmatic.
• Balancing Scale with Taste: While AI provides unprecedented speed and scale in processing data and iterating creative, human marketers retain their superpower in empathy, storytelling, cultural interpretation, and human connection.
• The Importance of Holistic Strategy: Successful brands must combine organic discovery with paid media, recognizing that complex consumer decisions (especially in e-commerce and B2B) require multiple touchpoints across both earned and paid channels.

What makes a great leader in a world defined by constant change? On this episode of The Ripple Effect, Aaron Goldman sits down with Jinx Joglekar, CMO of Optimum, to explore the leadership principles that build trust, empower teams, and create lasting impact.

Jinx shares why a new leader’s first job should be to build trust—not immediately make changes—and discusses how transparency, shared goals, empathy, and accountability can help teams thrive. They also explore leadership lessons from sports, building culture across distributed teams, and how leaders can help their people adapt as AI transforms the workplace.

The conversation closes with a look at how AI can free marketers from tedious tasks and give teams more time to focus on creativity, strategy, and connecting with customers.

What happens when advertising moves beyond the traditional “hero asset” and starts responding to audiences, environments, content and culture in real time?

In this episode of The Ripple Effect, Aaron Goldman sits down with Joanna O'Connell of Omnicom Media to explore the rise of connected content and what it means for the future of advertising. Joanna shares new research examining why siloed creative and media strategies are falling short—and how brands can create more relevant, additive ad experiences by connecting data, strategy, content, production, activation and learning.

The conversation also explores how AI can help brands move from isolated, task-based applications toward a more connected model of advertising, including the rise of agentic AI and “horizontal orchestration.” From CTV and cultural moments to personalization and consumer experience, Joanna explains why the future of advertising will depend on making every part of the ecosystem work together.

In the inaugural episode of The Ripple Effect, Mediaocean CMO Aaron Goldman sits down with Sonata Insights' Debra Aho Williamson to dive into the future of AI in advertsing.

As AI continues to evolve into its own media channel, it will shift not only where ads appear, but how consumers discover information and how the ecosystem operates as a whole.

Tune in for everything you need to know on what that looks like.