Well, Conrad launched a new employee onboarding startup called Rippling, and now he’s going after another HR company called Gusto with a new billboard, “Outgrowing Gusto?

Presto change-o.”The problem is, Gusto got it taken down by issuing a cease & desist order to Rippling and the billboard operator Clear Channel Outdoor.

Gusto sells HR, benefits and payroll software, while Rippling does the same but adds in IT management to tie together an employee identity platform.

Rippling tells me that outgrowing Gusto is the top reasons customers say they’re switching to Rippling.

And so you phoned your legal teams,who started shouting, “Cease!” “Desist!” and other threats too long to list. | To read full story, visit https://startuparound.com/read/1581976816.5950792/Rippling-starts-billboard-battle-with-Gusto-–-TechCrunch?ref=audio_experience