Yes, I know what many of you might be thinking at this moment: Oh no — not another one of these hip and oh so popular startup conferences where we suddenly want to present ourselves as a cool and progressive company.

RISE 2018 — Daimler Asia’s biggest tech conference

In Daimler’s online magazine, we want to talk about the people behind this company. Our focus is on three points: Firstly, we want to deal with topics that are relevant for society, relevant in terms of technology or relevant in terms of our strategy. Secondly, we want to show the many faces that Daimler is made of. And thirdly, we want to explain what this company does – and why it does so. You could even go as far and say: If our website with its daily news is something like a Daimler newspaper – then the Daimler Magazine is our weekend supplement.

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RISE 2018 — Daimler Asia’s biggest tech conference

RISE 2018 — Daimler Asia’s biggest tech conference