In this episode of Boots & Briefcases, your favorite trio of sales coaches—Chris, Jerome, and Emily—dive into one of the most powerful tools in a sales leader’s toolkit: the ride along. Joined by special guest Chris Masterson, sales leader at Cardinal Heating & Air, we explore why ride alongs are more than just a shadowing exercise—they're a strategic opportunity to coach, connect, and elevate performance in the field.

Whether you're a seasoned sales manager or salesperson in the field, this episode will give you practical insights on:

• Why ride alongs matter in the trades
• How to structure them for maximum impact
• What to look for (and listen for) during a ride
• How to turn feedback into growth

Tune in and learn how to transform every truck seat into a classroom—and every technician into a top-tier businessperson.