The story of Uber Technologies starts, as all good stories begin, on a rainy night in the streets of Paris, France. Two young technology moguls had trouble catching a taxi and discussed the development of a phone app that could hail a cab and handle payment all-in-one.

That idea….changed the world.

Uber Technologies (UBER) explosive growth and constant controversy make it one of the most fascinating companies to emerge over the past two decades. The firm, founded in 2009, soon grew to become the highest valued private startup company…in the world.

And yet it’s leadership, culture and business practices, senior executives have been called into question and the Brand itself has been under seemingly constant attack.

Join us as we explore the RISE and FALL of this technology transportation company that has literally changed the world

THE RISE AND FALL OF UBER.

Follow us & Download Episodes! Find us at: https://brandology.captivate.fm/

Music by PC-One, Ketsa, PIPE CHOIR through FMA. MrThe Noranha, Euphrosyyn, Evreytro, Joao Janz from FreeSound.