The Korean smartphone market is dominated by three major players – Samsung, Apple and LG. Since 2016, except 2017 (due to Galaxy Note 7 fiasco), the Galaxy S and Note series sales have been more than other devices during the first quarter period. But that changed in Q1 2020, with an “affordable premium” Galaxy A90 5G emerging as the best-seller in Korea.

In the latest episode, “The Counterpoint Podcast” host Peter Richardson and research analyst Minsoo Kang discuss the rise in popularity of “affordable premium” in the Korean market.

Read More:-
The Rise of ‘Affordable Premium’ in Korea’s Smartphone Market

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