Welcome to our next episode of The Rise of the Customer Podcast, the go-to podcast for CX professionals looking to transform their organisation.

Joining Neil Sharp in this episode is Samantha Seaton, CEO at Moneyhub Enterprise, the open finance platform for customer-centric organisations. Samantha is a leading player in financial data aggregation intelligence and payments, and was deservedly awarded the 2020 Fintech Woman of the Year at the Professional Advisor Awards.

In this episode, Samantha shares her wealth of experience and passion on the subjects of open banking and open finance. She also explains how these concepts are now becoming a ‘hotbed’ of innovation, despite the idea starting out as purely a regulatory initiative to give consumers more freedom and choice financially.

Samantha is hugely passionate about giving consumers what they need to discover ‘the fields of financial wellness’ and imparts valuable insights on topics such as:

- The future of open finance and open banking and how they empower the consumer.

- How your business can become truly consumer-centric and how to think holistically about the full customer experience.

- Essential advice on to how to refine your service to stay relevant to your full customer base.

- Plus, how to efficiently keep the customer at the front and centre of your business, while remaining hyper-personalised and using automation.

If you want to understand what it takes to become truly customer-centric, no matter whether you’re a B2C or B2B firm, then this is the episode for you.