Welcome to the next episode of The Rise of The Customer Podcast, the go-to podcast for CX professionals looking to transform their organisation.

Joining Neil Sharp in this episode is Dirk Otto, Head of Marketing at Boehringer Ingelheim Espana, the Spanish affiliate of Germany's biggest prescription drug company. Dirk has worked in the pharmaceutical industry for over 20 years and brings with him a range of fascinating insights into the challenges pharma companies across the globe are currently facing.

Dirk explores how the role of the customer experience management plays an ever-increasing part in success, as well as other key topics including:

• What marketing means in a life science company

• How big pharma industry trends can affect your approach to customer experience

• What value-based health care means for your patients

• The impact digital is having on the way you serve your customers

Whether you’re working within the life science sector or another industry, there’s plenty of inspiration to draw from this insightful episode to optimise your company’s customer experience.