Prof. dr. Annemieke Roobeek is professor of Strategy and Transformation Management at Nyenrode Business University in the Netherlands. She is Founder & Director of MeetingMoreMinds B.V., an inter-company networking organization that helps accelerate innovation and sustainable implementation in a networked setting (www.meetingmoreminds.com). She recently set up GrwNxt B.V., a company that delivers data-driven infrastructure for producing fresh produce in megacities in fully controlled climate growth rooms (www.grwnxt.com). With experience in a range of industries from air transport to finance, Prof. dr. Roobeek holds informative insight into not only changing our technology, but changing our society.