Each week, we come to you with ideas from the Mouse on how you can grow your small business. In this episode, we're discussing the importance of experience for your customers with your business.

Thinking about customer experience, touch points (both physical AND digital), and personalizing every point on the path to sale will help you create repeat and loyal customers. We give a great Disney example with the newest ride attraction, "Rise of the Resistance" - be warned, spoilers ahead (but you can skip ahead to avoid them!)

Listen now and discover:

• The importance of immersion in your brand and products, using Disney's newest attraction "Rise of the Resistance" as an example (beware, there are spoilers!!!) - fast forward to the 9 minute and 13 second mark to miss them
• Ways to surprise and delight your customers, and how to pivot from an in person event to an online event
• An alternative software for community building for a course that isn't a Facebook group
• Why it's important to think about touch points you can have beyond an online platform with your attendees, customers, and audience
• How touch points can be both digital and physical, and the importance of them
• Why sharing behind the scenes or production photos is important in developing repeat customers

Your small business takeaways:

• If you're moving your event online, think about how you can still make tangible moments for your customers that feel intimate and personalized
• Take the extra step to have extra communication with your customers, such as sharing photos of the product, or DM updates on Instagram
• Don't underestimate the power of sharing the behind the scenes aspects of your business, even if you're a service based business