Today's guest, Rishad Tobbacowala is the author of  “Restoring the Soul of Business: Staying Human in the Age of Data” and a Senior Adviser to the Publicis Groupe, the world’s third-largest communication firm with 80,000 employees serving most recently as its Chief Growth Officer and Chief Strategist. 

He was named by BusinessWeek as one of the top business leaders for his pioneering innovation and TIME magazine dubbed him one of five “Marketing Innovators"

Rishad has a BS in Mathematics from the University of Bombay and an MBA in Marketing and Finance from the Booth School of Business at the University of Chicago.

• Timestamps and main topics:
  • 00:35 - 02:49 - Introduction to Rishad Tobaccowala
  • 02:50 - 05:30 -  The thesis of the book
  • 05:31 - 11:10 - Why data is necessary for success, but it is not sufficient to succeed
  • 11:11 - 12:52 - How do you actually get meaning from the math
  • 12:53 - 14:57 -  Why data is not the way forward
  • 14:57 - 17:40  - Why is important to talk about the Turd on the Table
  • 17:41 - 28:47 - Why change is hard and how incentives work as a way to change people
  • 28:50 - 32:42 - How to update your mental operating system 
  • 32:44 - 38:06 - The future does not fit in the containers of the past 

• Resources:
• • Website: https://rishadtobaccowala.com/
  • Book: https://amzn.to/3idePvx