Consumer knowledge of and interest in proteins is developing in nations with affluent populations. Meat has long been the primary source of protein, and protein consumption has expanded in developing economies in recent years. However, changing consumer behaviour and interest in various protein sources, owing to health and environmental concerns as well as animal welfare, has paved the way for the protein ingredients market to expand.

This podcast is also available as a blog post here: https://zaszambia.wordpress.com/2022/01/05/rising-demand-of-alternative-protein-will-drive-the-growth-of-protein-ingredients-market/